Youtube channel ownership

Businesses explore popular social media platforms, and as a consequence experience some ID management trouble. The lack of group administration and ID administration functionality in general on these platforms could get you into trouble if your employee (or even worse, freelancer) used his/her ID to establish the account.

The way to do it:

• Establish at least two company roles for social media (webmaster and editor)
• Establish an account for each on each platform (aternatively, use an openID setup)
• Establish the pages/channels/groups you need using the appropriate account
• Manage the asset by delegating the login (e.g. socialeditor@company.com)

Even better:

• Do the same on a theme domain (e.g. my_industry_topic.com) to insulate the activity from the corporate identity or..
• Mandate an agency (e.g. say.biz) to deliver both content and community management